Audience Research with a Focus group

I interviewed three girls for my focus group audience research interview and they were all 17. I asked them questions based around the four hip-hop magazine covers I showed them and they gave me interesting feedback in terms of what they liked and preferred. The first question I asked them was, "Which magazine do you like the best and why?". The first interviewee said that she liked the 'VIBE' magazine featuring Jhene Aiko on the cover as the colours were bright, "attracted" the audience and contrasted well with one another.

The second interviewee said that her favourite magazine cover was the "#5" magazine cover featuring Nicki Minaj. She particularly liked this cover as the image was "big",clear and the focal point on the magazine. She also liked the fact that the text "didn't clash with the colour of the background" and that it was clear to read at a glance.

The third interviewee stated that her favourite magazine cover was the one featuring The Game. She enjoyed the use of the contrasting colours on the minimal background as this made the information on the cover explicit.

All three interviewees mentioned that the colours used were a very important part of choosing their favourites as this is what stands out first.

The three interviewee said that they would all pay around £3 for the magazines as they are all students with a limited budget and they all thought that this was a conventional price to pay for music magazines.