I created an online survey on SurveyMonkey (which 15 people in total answered) for my first form of audience research.
The first question I asked was "Which genre of music appeals to you?". This is the feedback I received.
The majority of my target audience preferred both Pop and R&B. As this was the most preffered I have chosen to make my magazine in the genre of R&B however, I also would like to include elements of hip-hop as I believe these two genres are similar and this fusion would ultimately appeal to more people.
The second question I asked was "What artist related new would you like to know about?". This is the response I received.
The majority of people said that they would prefer seeing gossip in music magazines as well as personal life interviews. This means I will include quite a few features including gossip related stories and I will also include pull quotes on the front cover, which appear interesting and shocking.
The third question I asked was "Which colour scheme is most appealing for a music magazine?" This is the feedback I received.
From the option I had given, the majority of people responded that their favourite colour scheme was red and white as well as yellow and black, Information from my other forms of audience research suggests that colour schemes and contrasting colours, play a big part in audience approval and attractiveness to the eye.
The fourth question I asked was, "How much are you willing to pay for a music magazine?". Here are the results I received.
The majority of people would prefer to pay between £2 to £3 as my main audience are students, This would be a suitable budget for a music magazine.
The fifth question I asked was, "How often would you purchase a music magazine?". These are the results I received.
The majority would prefer to buy music magazines monthly. Some people stated that they would do so as this would allow publishers enough time to find stories worthy of publishing.
The sixth question I asked was "What draws your attention to a magazine cover?". These are the results that I had received.
The majority of people said that the main image is what their attention is drawn to. This includes costume choices and shock tactics which make audiences look twice at magazine covers. This is what the audience sees first, therefore the main image should definitely be striking and bold.
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