I have access to a target group that age between 11-18 ; I will be using this group to my best benefit as the range is quite large and will enable me to collect results that vary. I will be able to collect results that vary and as a result I will be able to get a wide range of results for each age group. I will choose an appropriate audience after I conduct both quantitative and qualitative research as then I would be able to determine what font, colour scheme, etc would work best for my audience. I am hoping to obtain an audience ranging between the ages of 16-18+ as I would like an older teenage audience to read my magazine because of the maturer content. Currently, teens of this age have been particularly enjoying the rap and dub-step genre of music. both of these genres vary greatly but they are both very current and contemporary.
In terms of quantitative research methods, I will carry out questionnaires and surveys using online methods such as survey-monkey to make this process easier and faster. I will post a link to the online survey on social media such as Facebook and Twitter as these platforms are widely used by my target group. I will include questions around the topic of the layout of the magazine , colour scheme and images used.
For qualitative research I will conduct and film a focus group interview to get more in depth analysis and opinions from my target group. this should effectively enable me to understand individual likes and dislikes from people in comparison to just yes or no answers. this would also enable me to get opinions from my target group and understand why they think so.
Resources I will be using will include a camera to film my interview, web 2.0 to get further qualitative information about my target group on and survey monkey (an online questionnaire programme), to receive information from my target group directly.
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